Design Unforgettable Brand Interactions
I have some bad news for you. Yesterday’s approach to marketing and advertising no longer works. Don’t freak out ― I’m here to help.
Hi, I’m Devon, and I help clients navigate this change. I personalize services and create experiences to meet the needs of the clients that I work for. Together, let’s develop cross-channel marketing plans, growing your brand's reach and making each touchpoint unforgettable to unlock new leads and turn customers into advocates.
Who I Am:
DiSC: ID - Influencer
Clifton Strengths: Strategic, Restorative, Futuristic, Achiever, Individualization Strengths
Reach me through Google affinities: Music Lover, Avid Political News Reader, Health & Fitness Buff, Dog Lover, Horror Movie Fan, Travel Buff
Specializing In:
Consumer Research + Cultural Insights
Content Strategy - Paid + organic + branded
Executive Engagement Program Development
Communications Plans - Social media + email marketing + experiential + PR support
Companies I've Worked For:
Google // YouTube
HGTV Property Brothers’ Casaza
Susan G. Komen Greater NYC Breast Cancer Foundation
RED Interactive Digital Ad Agency
Nickelodeon @ Viacom
Talk Stoop @ NBCUniversal
Clients I've Worked With:
Government & Advocacy: Elections, Department of Defense, Healthcare.gov, CDC, FDA, CMS, HHS, St Jude, UNICEF
Food, Beverage, & Restaurant: Kraft Heinz Companies, Sargento, KFC, Mars, Sovos, ABI
Home & Personal Care: Estée Lauder Companies, Unilever, Kimberly-Clark, P&G
Media & Entertainment: Netflix, Nickelodeon, HBO Max, ABC, ESPN, Disney, Warner Bros.
Pharma: GSK, Johnson & Johnson, Nurtec, iHerb
Finance: Coinbase, Bank of America, Turbo Tax, Rocket Mortgage
Featured Speaker
Battlegrounds Briefing Google Elections Summit, “The New Meaning of ‘TV’ - Q&A with Polling Partners,” 2024
Google for Government ALIGN Event - The Persuasive Power of Video, "C-Suite Says: Mission-Driven Storytelling to Drive Outcomes" interviewing the Truth Initiative CEO, U.S. Army Deputy CMO, and Peace Corps Director of Office of Comms and Public Affairs, 2024
Tech The Halls: Google 2024 Consumer Electronics Holiday Report
Google/UNICEF AI + Creative Lunch + Learn, “Capture Hearts & Minds in a World of Selective Attention Spans,” 2024
Google/ALSAC St Jude Imagine That! Creative Summit, “Creative Best Practices & the Evolving Creative Landscape,” 2024
Google/Department of Defense Executive Summit “Reaching & Recruiting The Force of the Future,” 2024
Kickoff to 2024: YouTube Elections Summit, “Preparing for Game Day: Q&A with YouTube Creator I Know Football,” 2023
Google for Government ALIGN Event - Offline Behavior Change, “The Role of YouTube CTV vs Linear in Offline Behavior Change,” 2023
Google for Elections Event - YouTube Is: News, “What We Know About News Audiences on YouTube,” 2023
Google for Elections Event, “The Power of YouTube,” 2023
Google for Department of Defense Executive Summit - Joining Forces Addressing Declining Propensity, “Storytelling for Centennials,” 2022
Talkwalker/Forrester Webinar, “Track Your Brand Health With Social Data,” 2017
Nonprofit Pro Conference, “Digital Marketing Matters,” 2017
Education:
Brown University, MSc in Technology Leadership
Emerson College, BSc in Journalism
Associations & Events
Junior Board Member & Fundraiser for NYC Autism Charter Schools
Participant & Fundraiser for Autism Speaks - Bike to the Beach
Officer for the Advertising Research Foundation's L.A. Media Research Council
Interviewed Governor Cuomo, Kyle Richards, Adrian Grenier, Sonja Morgan, Heidi & Spencer Pratt, HGTV Property Brothers Drew & Jonathan Scott, HGTV’s Brian Patrick Flynn, HGTV’s Carter Oosterhouse and Amy Smart, HGTV’s Tiffany Brooks, YouTuber Elle Walker of WhatsUpMoms, YouTuber IKnowFootball, Crooked Media's Vice President of Production Matt DeGroot
Interested in learning more?
📬 Feel free to email me, or connect on social!