OOH: Nike x Caitlin Clark

Dual OOH billboards honoring Caitlin Clark’s all-time NCAA scoring record

 

Branded Content: Barbie Architectural Digest Home Tour

Partnering with AD to integrate into a YouTube fan favorite content format to promote the new Barbie movie to audiences that over-index on movie & pop culture interest through organic branded content

 

Paid Media: Joy Pre-Roll for Cadbury

Leaning into cultural content by creating pre-roll cutdowns that make Cadbury integral to viral moments of joy

 

Organic Content: Nissan’s Lofi Girl

Leaning into YouTube’s cultural zeitgeist with an endemic & beloved trend, lofi, to integrate into conversation, driving long watch times

 

DOOH: Mean Girls on Broadway

Leveraging existing ad space to natively and creatively incorporate icon moments from the film into New Yorkers’ everyday lives and keep the show top-of-mind

 

Organic Content: America’s Navy’s Sailor Vs Series

Leveraging Gen Z’s #1 role models, YouTube creators, to garner attention for & interest in the Navy, with the ultimate goal to drive enlistments

 

Paid Media: MAC Cosmetics’ Hot Ones Roadblock

Personalizing ad creative to contextually align MAC’s no-smudge mascara with beloved channel content & roadblocking Hot Ones for 100% SOV

 

Branded Content: Broadway Lion King’s Tiny Desk Concert

Broadway and NPR Music partnering to promote The Lion King to a highly propensed audience of music fans

 

Creative: Snickers Wrestler Game

Gamifying the YouTube experience, encouraging viewers to pause the ad at exactly the right moment to transform the hangry wrestler back into the normal bus driver when he gets his Snickers in-hand

 

Organic Content: Gozney’s Celeb Chef Guest Spotlights

Creating channel content with recognizable celeb chefs to build brand recognition & trust, showing how to use the product & sharing recipe inspo

 

Branded Content: Marc Rebillet for Liquid Death

Leveraging musician and YouTuber Marc Rebillet for “Thirst Murder,” a bizarre and hilarious spot for Liquid Death.
Caption: Last weekend, the thirst of music icon Marc Rebillet was found brutally murdered in his New York City apartment. The only evidence found was this video that Marc recorded around the time of his thirst’s death. Police are baffled.

 

Paid Media: Tubi’s Super Bowl Disruption Ad

Demanding audience attention with a tricky yet relatable sat-on-the-remote human moment to grab attention & drive interest in the brand

 

Organic Content: Juvenile’s Vax Encouragement Music Video

Surprise & delighting audiences with a throwback fan favorite reimagined to encourage COVID-19 vaccine uptake with “Vax That Thang Up”